Podcast: Bridging the gap between sales and marketing teams in the healthcare industry

I was thrilled to participate in Brandcast Health's podcast series #BioPharma_Revolution with Dan Buckland.

Give it a listen: "Smarketing harmony: Bridging the gap between sales and marketing teams in pharma and the healthcare industry"

Dan and I discussed opportunities for #lifesciences marketing and sales teams to better collaborate on healthcare professional engagement strategies and how to overcome cross-functional conflict that is becoming increasingly common in the #digitaltransformation of #pharma and #medicaldevice marketing.

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I want to thank Dan Buckland, Robert Jones, and Mark Voster of Brandcast Health for organizing and producing this podcast. It was a pleasure. Brandcast Health is a leading Med Comms agency based in the UK.