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Growth-Oriented and Scalable B2B Digital Transformation
Recommendations for making a compelling business case for technology investment and organizational change
If you are like many B2B marketing leaders, you recognize the potential that digitalization can have in achieving growth, but you are likely facing organizational inertia in getting your digitalization projects approved and implemented. Times are tough, budgets are tight, and end-to-end technological solutions are expensive.
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If you are going to convince your leadership to green light your plan for significant technology investment, you need to prove that you can create value in the context of your company’s situation and budget and implement technologies that can grow with your company’s ambitions. Your digital transformation plan is not a roadmap to technological adoption, but a growth strategy using digital and organizational capabilities as means to better engage your customers and employees in the face of competition.
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Download the white paper to receive five recommendations for five recommendations for crafting a compelling business case to pursue a growth-oriented and scalable digital transformation strategy.